Localized Marketing leaders are growing their sales 3x more than their peers.
Brands and businesses can’t simply rely on “top-down” brand marketing from a corporate presence to engage local consumers.
The data below is proof as to why brands and their individual locations must have a localized marketing strategy:
- 91% of consumers use search to find business information locally (LSA, 2018)
- 72% of user engagement and 66% of brand-related impressions happen on Facebook location pages and not on corporate pages (SOCi, 2018)
- The majority of local consumers (nearly 70%) use social media to help resolve customer care issues (JD Power, Franchise Industry Marketing Survey)
- Reviews are an explicit local search ranking factor (Google)
How does your organization compare to the best in Localized Marketing?
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