Brands and businesses can’t simply rely on “top-down” brand marketing from a corporate presence to engage local consumers.

The data below is proof as to why brands and their individual locations must have a localized marketing strategy:

• 91% of consumers use search to find business information locally (LSA, 2018)
  
  
• 72% of user engagement and 66% of brand-related impressions happen on Facebook location pages and not on corporate pages (SOCi, 2018)
  
  
• The majority of local consumers (nearly 70%) use social media to help resolve customer care issues (JD Power, Franchise Industry Marketing Survey)
  
  
• Reviews are an explicit local search ranking factor (Google)