How Upcoming Google Changes and COVID are Affecting Local Websites in 2021
With an increasing focus on website signals connected to user experience, Google is poised to officially roll out a number of new core ranking factors in 2021.
When coupled with the tectonic shifts in strategy that many local businesses have had to face as a result of Covid-19, this webinar will highlight a number of the critical topics that local businesses face over the coming year.
What You Will Learn:
- What's changing for local business website strategy as we move into 2021?
- What fundamental changes in Google's ranking factors will be affecting websites this year?
- How has consumer website activity changed as a result of Covid-19?
- What actionable tactics can local businesses take in order to address these changes?