---
title: GPO x Localogy | Local Search for Location-less Businesses | Whitepaper | Research
description: "We know that more than 50% of \"near me\" searches result in physical store visits. But without a physical location to walk by or visit, these businesses depend on more digital properties to engage, promote and sell to local customers."
image: https://resource.localogy.com/hubfs/FB%20-%20GPO%20-%20Locationless%20Business.png
---

[![Localogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/)

- [Membership](https://www.localogy.com/membership/) 
    - [Membership Details](https://www.localogy.com/membership/)
    - [Pro Login](https://www.localogy.com/login/)
- [Insights](https://www.localogy.com/insider/) 
    - [Localogy Insider](https://www.localogy.com/insider/)
    - [Research](https://www.localogy.com/smb-research/)
    - [Webinars](https://www.localogy.com/research-resources/webinars/)
    - [Podcast](https://www.localogy.com/research-resources/podcasts/)
- [Events](https://www.localogy.com/event/) 
    - [L26](https://resource.localogy.com/localogy-2026-home1)
    - [Street Fight Live](https://streetfightlive.com)
- [About Us](https://www.localogy.com/about-us/)
- [Cart](https://www.localogy.com/cart/)

 Localogy + GPO Presents

## Local Search

### For Location-less Businesses

## The Evolution of Online Search

## As business models transform into virtual, hybrid, or "not open to the public", location-less businesses are often unaccounted for in our lat/long-based local search infrastructure.

#### We know that more than 50% of "near me" searches result in physical store visits.

#### But without a physical location to walk by or visit, these businesses depend on more digital properties to engage, promote and sell to local customers.

**In this report we dig into:**

- How location-less businesses are transforming the marketplace
- Paid vs. organic search
- Do's and don'ts for local pages
- Why localized content is important for location-less businesses
- *and so much more!*

***How can you support today's location-less businesses?***

## Request Your Copy Now!

![loclogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-4.svg)

901 Wilshire Drive, Suite 485  
Troy, MI 48084

248.244.6200 / 800.841.0639

[talk@localogy.com](mailto:talk@localogy.com) [www.localogy.com](https://www.localogy.com)

- [Membership](https://www.localogy.com/membership/) 
    - [Membership Details](https://www.localogy.com/membership/)
    - [Pro Login](https://www.localogy.com/login/)

- [Insights](https://www.localogy.com/blog/) 
    - [Localogy Insider](https://www.localogy.com/insider/)
    - [Research](https://www.localogy.com/smb-research/)
    - [Webinars](https://www.localogy.com/research-resources/webinars/)
    - [Podcast](https://www.localogy.com/research-resources/podcasts/)

- [Resources](https://www.localogy.com/research-resources/) 
    - [PYP: Resources](https://www.localogy.com/pyp-resources/)

- [Events](https://www.localogy.com/event/) 
    - [L26](https://resource.localogy.com/localogy-2026-home1)
    - [Street Fight Live](https://streetfightlive.com)

- [About Us](http://www.localogy.com/about-us/) 
    - [Board](https://www.localogy.com/about-us/board-of-directors/)
    - [Bylaws](https://www.localogy.com/about-us/bylaws/)
    - [Contact Us](https://www.localogy.com/about-us/contact-us/)

Copyright © 2026 Localogy d/b/a Local Search Association

All rights reserved. View our Privacy Policy and Terms of Use.

[Facebook-f](https://www.facebook.com/thinklocalogy) [Twitter](https://twitter.com/think_localogy) [Linkedin-in](https://www.linkedin.com/company/local-search-association?trk=hb_tab_compy_id_2180943) [Youtube](https://www.youtube.com/user/LocalSearchAssn) [Instagram](https://www.instagram.com/think_localogy/)