--- title: "WEBINAR - GroundTruth - Driving Demand: The Future of Auto & CTV" description: Localogy presents GroundTruth sharing insights on the opportunity that CTV presents in amplifying messaging and their solution to help measure the direct impact on visits to physical dealerships. image: https://resource.localogy.com/hubfs/GroundTruth%20Webinar%20-%204.22.21%20-%20FB%20(1).png --- [![Localogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/insider/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Events](https://resource.localogy.com/en-us/localogy-2027-home) - [L27](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](https://www.localogy.com/about-us/) - [Cart](https://www.localogy.com/cart/) ![Localogy WEBINARS - Landing Page Banner (2)](https://resource.localogy.com/hubfs/Localogy%20WEBINARS%20-%20Landing%20Page%20Banner%20(2).png "Localogy WEBINARS - Landing Page Banner (2)") # Driving Demand: The Future of Auto & CTV ![GroundTruth Webinar - 4.22.21 - FB (1)](https://resource.localogy.com/hubfs/GroundTruth%20Webinar%20-%204.22.21%20-%20FB%20(1).png "GroundTruth Webinar - 4.22.21 - FB (1)") Although car sales were down in 2020, there is optimism about a potential auto sales rebound in 2021. As car shoppers re-enter the market, expectations have changed. The role of digital experiences leading up to that big-ticket purchase along with lifestyle changes has affected how consumers shop and the types of vehicles that they are in the market for. At the same time, shifts in media consumption, increase in screen time, and the rise of Connected TV (CTV) will play a big role in how brands and agencies can get their message in front of the right audiences with new marketing strategies. In this webinar, we’ll tackle: 1. The effect of the pandemic on In-Market for Auto audiences’ shopping behaviors 2. The importance of choosing the right medium to get in front of your consumers 3. The opportunity that CTV presents in amplifying your messaging and GroundTruth’s solution to help you measure the direct impact on visits to physical dealerships 4. We’ll chat one-on-one with CEO of FlowFound and partner to Step One Automotive Group, Nick Cybela on key trends and what’s next in the world of auto. ### Complete the form to watch! ![loclogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-4.svg) 901 Wilshire Drive, Suite 485 Troy, MI 48084 248.244.6200 / 800.841.0639 [talk@localogy.com](mailto:talk@localogy.com) [www.localogy.com](https://www.localogy.com) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/blog/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Resources](https://www.localogy.com/research-resources/) - [PYP: Resources](https://www.localogy.com/pyp-resources/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](http://www.localogy.com/about-us/) - [Board](https://www.localogy.com/about-us/board-of-directors/) - [Bylaws](https://www.localogy.com/about-us/bylaws/) - [Contact Us](https://www.localogy.com/about-us/contact-us/) Copyright © 2026 Localogy d/b/a Local Search Association All rights reserved. View our Privacy Policy and Terms of Use. [Facebook-f](https://www.facebook.com/thinklocalogy) [Twitter](https://twitter.com/think_localogy) [Linkedin-in](https://www.linkedin.com/company/local-search-association?trk=hb_tab_compy_id_2180943) [Youtube](https://www.youtube.com/user/LocalSearchAssn) [Instagram](https://www.instagram.com/think_localogy/)