2021 Local Media Tracking Study

85% of U.S. adults purchased products or services online in the past 3 months

While print media sources remain relevant, all age groups - including Baby Boomers and the Silent Generation - are looking online for local information.

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Consumers are 205% More Likely to Use Their Smartphone First to Search for Products + Services - Over Any Other Available Device.

In this exclusive report, we track print and online media usage data straight from the source - consumers themselves.

How are consumers interacting with advertisements?

Which generations are leading trends in user behavior and expectations?

How can my organization better market and build for these changes?

Discover the answers to these questions and more.

Request Your Copy of the 2021 Local Media Tracking Study!

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