Localogy 2020 was a virtual event experience unlike any other. This annual event is known for bringing leaders together to SHAPE strategies and BUILD businesses. Unlike other virtual events, we built-in ways to meaningfully connect, collaborate, and learn just as you would on the exhibit floor, at happy hour, and at our live sessions.
The Localogy 2020 On-Demand experience is broken out into 6 compelling categories for your viewing pleasure. Binge-watch an entire segment or watch at your leisure - the content is yours to enjoy and sure to inspire!
Cities were already in a state of transformation, from Smart Cities to revitalization of neglected areas. What impact has COVID-19 had on the urbanization, redevelopment and how people live in cities and the acceleration of Smart Cities?
Presented by:
Nathan Elliot, Founder and CEO of FrontRunner Technologies
Jack Iles, Managing Partner at Hollywood Redevelopment Group
Genevieve Morrill, President and CEO of the West Hollywood Chamber of Commerce
How has COVID-19 reshaped the innovation landscape? Will the traditional hubs of innovation lose out to areas of the country that offer more affordable living? Will WFH trends alter the power centers for innovation and if so, where will the new hubs locate?
Presented by:
Michael Yang, Managing Partner at OMERS Ventures
It seems like just yesterday knowing "foot traffic" attribution was among the most important metrics for the retail industry. Now that may be old news and there are new attribution models that have to be considered in the context of COVID-19 and the massive transformation retail is undergoing. What are the new best attribution metrics and how will they affect advertising and media choices?
Presented by:
David Shim, CEO of Foursquare
Millennials & Gen Z have 1 trillion in spending power and Snapchat continues to emerge as a place where they are going to organically discover local businesses. Recent platform developments have been geared to help SMBs reach this engaged audience, and drive results to build and scale their business. We break it down with Snap’s head of global sales partnerships.
Presented by:
Alex Dao, Head of Global Sales Partnerships at SNAP
Share of "ear" or share of listening is the new metric for what used to be the world of radio. As new formats and distribution approaches fill our ears with a vast array of options and modalities, how does a traditional radio company transform itself, its audience and its operations to adjust to the new realities and dimensions of listenership?
Presented by:
Eric Hadley, EVP Marketing at iHeartMedia
Out of home was the only traditional media that was growing pre-COVID; then we told everyone to stay home. Things have changed, but we are no longer shut down. Which platforms, operators, and solutions will lift customer experiences to drive accelerated demand and growth?
Presented by:
Andy Sriubas, Chief Commercial Officer at OUTFRONT Media
With cord-cutting accelerating, new streaming services launching almost daily, what do these changes in local "Listenership/Viewership" mean for media properties, buying entities, and brand marketers? How can streaming services deliver precise ad targeting while maintaining viewers' privacy preferences? How will the tensions between wanting targeted messages and privacy be resolved?
Presented by:
Brian Cordes, VP of Strategic Accounts at Xandr
Rob Yarin, VP of Content at Cox Media Group
5G's greatest impact might be on how we get from physical location point A to physical location B. With lightning speed an essential component of safe autonomous driving, how will the automobile software developers write code that keeps pace with the explosion of speed offered by 5G. Will a rush to autonomous driving and fast adoption actually choke the safe rollout of the next wave of driverless experiences?
Presented by:
Mois Navon, Founding Engineer at Mobileye
As data speeds accelerate, so will the privacy challenges associated with faster and faster knowledge networks. What steps will governments put in place to assure consumers their privacy concerns will prevail over potential abuses and how will content and data providers navigate the public policy wickets that are sure to mount as speeds increase and latency times evaporate?
Presented by:
Michael Signorelli, Esquire at Venable LLP
James Ward, Founder and Managing Partner at Ward PLLC
For nearly a decade before the launch of the iPhone, mobile was the hottest thing that never really took hold. Then the iPhone appeared and all the predictions began to be realized. Mobile ushered in the app economy. Now pundits and analysts are getting lathered up over the impact of 5G. Will it take a decade like it did the last time for the benefits and opportunities of 5G to be realized or will we see substantive changes as soon as the mid-decade? How will 5G impact the world of local ...now and into the future?
Presented by:
Jake Moskowitz, VP Data Strategy & Head of Emodo Institute at Ericsson Emodo Institute
If you ran a survey and asked local, small businesses if they had wished they had better customer data - more accurate emails and mobile numbers - before the onset of COVID-19, the majority would say "yes'. COVID-19 exposed the deficiencies in customer information. And with the changes in consumer habits it is more important than ever for businesses to understand their customers. Will CRM finally really be used to help businesses build long term relationships with their customers and connect with them the way they want?
Presented by:
George Bilbrey, CEO of SignPost
Paul Donlan, SVP of Global Strategic Sales at Wix
Adi Engel, CBDO at vCita
With the increasing influence of Millennial and Gen Z, today’s digital world is vastly different than years gone by, especially when it comes to search. We’ll discuss the importance of customer intent, as well as the best ways to capture their attention before they bounce from your site. But it’s not just about keeping them on your domain longer; by answering their intent-based questions with contextual and official answers you can increase engagement, drive more transactions, and build customer loyalty.
Presented by:
Duane Forrester, VP of Industry Insights at Yext
Like all aspects of local commerce, the “in home services” customer experience has been altered. Does COVID-19 force home service providers to re-vamp their practices or will they fall back on old bad habits of delayed response, lack of transparency and no sense of urgency? Will the economic contraction force the exit of baby boomer providers and usher in a new wave of digital-savvy home service providers?
Presented by:
Craig Smith, President/COO & Director at ANGI Homeservices
Work From Home was a negligible portion of how the information and service worked. Now with some of the world's biggest companies re-thinking what "office space" looks like, how it fits in the overall strategy of a company and how WFH productivity levels match those of in-office, commercial real estate will be under considerable transformation. Were some of these shifts never going to happen or already underway? What is the size and scope of these shifts and what's that mean for the definition of a CBD - central business district?
Presented by:
Naveen Jaggi, President Retail Advisory Services at JLL
Ken Madsen, Entrepreneur/Chief Marketing Technologist at Mad Creative Production
Every report over the last six months points to a radical change in the restaurant landscape. Some studies indicate that the highest end and the lowest end of the spectrum will do fine and the middle sector of restaurants will fail? From eating inside to curbside pick-up to delivery there are tectonic shifts underway in the composition and structure of the restaurant industry. Can the learnings for retail transformation help power the needs of restaurants going forward? Delivery apps, ordering ahead and shared kitchens were already on the rise. With physical distancing in place and consumers eating more at home, what will the long-term impacts for restaurants be.
Presented by:
Peter Curzon, VP of Business Development at YELP
Carl Orsbourn, Author/Writer/Advisor/Consultant/Founder at Deliver the Dish
Jon Sewell, Founder of Chomp
SaaS companies are under constant pressure. Some to improve unit economics, and thus they focus on retention and LTV. Others to scale quickly, and in response, they drive sales to its limits. Still, others to chase the latest flashy product innovation, and as a result, they put the CTO in charge of product. The top SaaS companies are building products and features that solve real customer needs … but how do you accomplish that with COVID-19 customer and developer interaction challenges?
Presented by:
Ryan Cantor, VP of Product & Marketing at Thryv
With consumers radically shifting some of their shopping behaviors, what steps must local, small businesses take to acquire, engage and retain them. How will they leverage technology to meet the changing expectations and what skills will they need to run those technologies.
Presented by:
David Galvan, VP of Digital Partnerships & Start-Up Engagement at Mastercard
Out of home was the only traditional media that was growing pre-COVID; then we told everyone to stay home. Things have changed, but we are no longer shut down. Which platforms, operators and solutions will lift customer experiences to drive accelerated demand and growth?
Six months ago, eCommerce was on an expected linear trajectory of growth. That curve has been disrupted. Even before COVID-19, retail was undergoing restructuring. With the explosion of eCommerce and the implications of COVID-19, the size, scale, configuration, and experience of retail will be radically altered.
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