--- title: Localogy 2023 - AGENDA --- [![Localogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/insider/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](https://www.localogy.com/about-us/) - [Cart](https://www.localogy.com/cart/) ![Localogy 2023 - logo BANNERS](https://resource.localogy.com/hs-fs/hubfs/Localogy%202023%20-%20logo%20BANNERS.png?width=300&name=Localogy%202023%20-%20logo%20BANNERS.png) # Coronado Bay, CA April 17 - 19, 2023 [Home](https://resource.localogy.com/localogy-2023?hsLang=en)          [Agenda](https://resource.localogy.com/localogy-2023-agenda?hsLang=en)           [Speakers](https://resource.localogy.com/en-us/localogy-2023-speakers?hsLang=en)           [Venue](https://resource.localogy.com/localogy-2023-venue?hsLang=en)            [Register](https://www.eventbrite.com/e/localogy-2023-tickets-356614061257) ## Join Speakers from Organizations Including... ![Meta_Platforms_Inc._logo](https://resource.localogy.com/hubfs/Localogy%202022/Speakers/Meta_Platforms_Inc._logo.png) ![Sponsor Logo Squares](https://resource.localogy.com/hubfs/Sponsor%20Logo%20Squares.png) ![Thryv-Logo](https://resource.localogy.com/hubfs/Thryv-Logo.png) ![TikTok_Company Logo-1](https://resource.localogy.com/hubfs/Localogy%202022/Speakers/TikTok_Company%20Logo-1.png) ![Yelp_CompanyLogo-1](https://resource.localogy.com/hubfs/Events/Localogy%202021/Speaker%20Logos/Yelp_CompanyLogo-1.png) ![square-1](https://resource.localogy.com/hubfs/square-1.png) ![Brandmuscle Logo](https://resource.localogy.com/hubfs/Brandmuscle%20Logo.jpg) ## Schedule of Events - [April 17th](https://resource.localogy.com/localogy-2023-agenda#tab-nav_widget_1623962727327-1) - [April 18th](https://resource.localogy.com/localogy-2023-agenda#tab-nav_widget_1623962727327-2) - [April 19th](https://resource.localogy.com/localogy-2023-agenda#tab-nav_widget_1623962727327-3) Day 1 7:30AM ### Registration Opens 8:00AM ### Breakfast 9:00AM ### State of SMB Report - 2023 Localogy regularly measures the nature and pace of technology adoption by small businesses. We will launch this year’s event with a fresh data-driven perspective on how small businesses continue to embrace new technologies, in particular SaaS tools, for everything from acquiring customers to accepting payments. 9:30am ### Meet the New SMB, same as the Old SMB? There's a new breed of SMB. Fire tested and emboldened under the digital marketing and operational requirements of the pandemic, they're now primed for the Post-Covid era. Does this represent the new darwinism in the SMB world? Ryan Cantor, Thryv     Chad Richard, YELP     10:00am ### Networking Break 10:30am ### Location Intelligence in a Privacy First World Data, in particular location data, is a powerful tool. But privacy is a very powerful value. How can marketers fully leverage the power of location data in a privacy sensitive manner? We’ve asked the giants of local data to lead us out of this conundrum. Vin Sharma, Foursquare     Jason Sarfati,  Gravy  Analytics 11:00am ### Social Media Marketing - the Brand Experience Social media marketing at the local level is a perennial challenge for brands. And agencies are continuously clamoring to make local social easier to do and more impactful for brands. A leader who helps brands crack the code on local will lay out the current state of play. Paula Carren,  BrandMuscle Sergio Apodaca, US Cellular 11:30am ### Retail's Future is in 3D Sara Oberst, Global Head of Retail Solutions at Unity Technologies and author of the recent e-book, “Retail’s Big Shift: Real-Time 3D and the Metaverse,” will walk us through how retail brands can embrace real-time 3D technology and create Metaverse experiences that help forge new, deeper, and more personalized bonds with their customers Sara Oberst, Unity 12:00PM ### Lunch 1:30PM ### When Private Equity Goes Right Private equity gets a bad rap. It’s often known for predatory investing and flipping companies for quick profit. But that’s not always the case. What’s the bright side of PE, and who’s doing it right. We go straight to the source. Cynthia Sener, Chatmeter Joanne Del Toro, Newfold Digital Saurabh Goyal, Scorpion 2:00pm ### Investor RoundTable Investors are some of the most well-informed individuals on today’s tech and media trends. The good ones have to be, given high stakes gambles and deep diligence. What are the trends and market opportunities they’re tracking today? Luca Sechi, Circumference Group David Arslanian, Progress Partners 2:30pm ### Generative AI and the Future of Local Search Generative AI is all the rage, given high-profile disruptive tools like DALL-E2 and Chat GPT. But who will be the disrupted parties? Many are pointing to search. We talk to an expert about how AI could help or hurt search. Christian Ward, YEXT 3:00pm ### Networking Break 3:30pm ### Local SEO Trends Local SEO is for many of us a modern example of alchemy. This medieval pseudoscience has evolved to mean any creative process of creation involving a combination of art and science. Local SEO does involve real science. And also real art. We’ll ask some SEO pros to opine on what the new year promises for local SEO. Edwin Nissanoff, RenderSEO Jimmy Kelley, Locafy 4:00pm ### AI From Theory to Reality In 2020, Microsoft’s CEO recognized that the future of AI wasn’t in smart assistants like Cortana, Siri, and Alexa. Instead, Satya Nadella saw the future of computing would be in generative AI, like what is now ChatGPT. After Microsoft’s initial invested $1b investment in ChatGPT’s creator, it recently announced a follow-on $10b investment. Among other topics, this session will explore how SMBs / SMB partners can think about leveraging this new model for their advertising needs. Aaron McGrath, Microsoft Kelly Thomas Nojam, Microsoft 4:30PM ### Is Chat GPT Really a Google Killer? Who will be the disrupted parties by high-profile tools like Chat GPT? Many are pointing to search. We talk to SEO experts about how AI could help or hurt search. Justin Kazwell, Copy.AI Colton Miller, Local SEO Guide Krystal Taing, Uberall 5:00PM ### Exhibit Hall Reception 6:00PM ### Cocktail Party Climb aboard the California Spirit docked just outside the Loews Coronado Bay Resort-- a 158-foot, three story yacht that will take you on a calm ride around the bay with 360-degree views of the San Diego skyline and Bay Bridge. Network with industry peers, while enjoying appetizers, sweet treats and cocktails. Boarding will begin at 6PM, and the boat will return at 9:30PM. Sponsored by: ![Yext_Company Logo](https://resource.localogy.com/hs-fs/hubfs/Events/L23/Yext_Company%20Logo.jpg?width=107&height=56&name=Yext_Company%20Logo.jpg)   Day 2 8:00 AM ### Breakfast 8:45AM ### Day 1 Recap 9:00AM ### Decentralizing Marketing Services in Today’s Decentralized Workplace One reality that few can deny is that the modern workplace has become highly decentralized. Any given team at any given company is likely to be a mixture of office-bound, hybrid, and per WFH employees. Yet another key workplace discipline – marketing – has not followed suit. However,  it needs to in order to be effective in this new environment. This conversation will reveal why this is such an urgent imperative for businesses at every size and stage. Mike Fortes, Berkshire HomeServices Craig Hagopian, Chalk Digital 9:30AM ### Anatomy of the Product Development Cycle How do SaaS products get built? We probably all think we kind of know how this works. We’ve gathered some product pros and veterans to walk us through the product dev cycle, offering some key do’s and don'ts along the way. David Lehman, Birdeye Randall Turner, GrowthWare Joel Headley , RIOSeo Kevin Hill, Sproutloud 10:00am ### Networking Break 10:30am ### The DNA of SMB Digital Adoption How are small businesses across the English-speaking world using new and emerging technologies to gain operating leverage? Rachel Nulman-Schapiro, VP of Product Marketing at vCita, provides the answers based on a new global small-business survey. Rachel Nulman-Schapiro, vCita 11:00am ### Keynote: The New Normal -  Diversity, Engagement and Belonging Diversity underpins all aspects of corporate strategy, including product design and go-to-market approaches that benefit from versatile ideation. What is one representative leader in the tech and local commerce worlds doing to cultivate and execute this playbook? We hear from Yelp’s CDO about how it’s done. Miriam Warren ,  YELP 11:30am ### Meeting SMBs Where They Are As small businesses look to grow, they often rely on local referral sources for recommendations on products and services. If you are a brand serving small businesses, partnering with local organizations and associations can be a great way to engage with small business owners and entrepreneurs. Wendi Caplan-Carroll of Square Biz will lead this conversation along with two SMB brands. Michelle Winnett, Ruby Receptionist Wendi Caplan, SquareBiz Israel Serna, Digital Marketing  Consultant 12:00pm ### Lunch - Taco Tuesday Sponsored by: ![Chalk Digital_Company Logo](https://resource.localogy.com/hs-fs/hubfs/Chalk%20Digital_Company%20Logo.png?width=108&height=48&name=Chalk%20Digital_Company%20Logo.png) 1:30pm ### Applying the Art of Social Often the most impactful disciplines are as much art as they are science in their effective implementation. Social media is arguably one such discipline. We’ve assembled a powerhouse panel of social media marketing leaders to explore how the art of social is best applied to help brands of all sizes win. Erin Strong, SVP Strategic Marketing, BrandMuscle Sandy Lohr, CEO, Matchcraft Monica Ho, CMO, SOCi 2:00pm ### Growing with TikTok TikTok has emerged as one of the best places to build a large audience quickly. This is as true for quirky creators as it is for brands and small businesses. We will hear from a TikTok representative plus a few local SMBs using TikTok to build a following and grow their businesses. Melanie Rhoads, TikTok 2:30pm ### Keynote: The Future Starts with Effective Collaboration What’s the past, present, and future of workplace productivity? In a remote world, the playbook has changed. Ro.am is pushing the boundaries of that new playing field. We’ll hear straight from the source, including an interactive demo and strategic dialogue with serial innovator Howard Lerman. Howard Lerman,  Roam 3:00pm ### Networking Break 3:30PM ### How Franchise Brands Are Embracing Emerging Tech Franchise organizations are a key player in localized marketing. A marketing exec with a West Coast franchise brand will join forces with a digital agency to review the state of the art in localized marketing by franchise brands, driven by case studies and examples showing how leading edge technologies and platforms are helping franchise brands scale. Andrew Beckman, Location 3 Michelle McKee, Annex Brands 4:00pm ### Driving OOH Success Bridging the gap between creative content and OOH, this panel will feature executives from Sony and Spectrio, discussing the importance of creative and its role in the strategy behind digital signage and digital out of home.  Jimmy Hunt, Spectrio Jay Leedy, Sony 4:30PM ### Location Marketing Jeopardy So you know all there is to know about location marketing. Are you ready to put that knowledge to the test?  Join us for this fun filled session to prove your smarts in categories ranging from Local SEO to Local Social Commerce.  5:00PM ### Exhibit Hall Reception Sponsored by: ![uberall-1](https://resource.localogy.com/hs-fs/hubfs/uberall-1.png?width=127&height=29&name=uberall-1.png) 6:00pm ### Cocktail Party DJ Sponsored by: ![DSG_Company Logo_V2-1](https://resource.localogy.com/hs-fs/hubfs/DSG_Company%20Logo_V2-1.png?width=52&height=48&name=DSG_Company%20Logo_V2-1.png) Day 3 8:00 AM ### Breakfast 9:00AM ### The Future of Alternative Payments Alternative payments" is the growing body of payment methodologies that help consumers make purchases without using revolving credit and help merchants (online and offline) make sales they might not make otherwise. This includes Buy Now, Pay Later, and emerging alternatives like Save Now, Buy Later. This session explores the state of play in alternative payments and other key fintech trends with an industry leader. Mike Cohen, Square 9:30am ### The Local Outlook for Web3 and Digital Currency Vinny Lingham has built a powerful brand as a serial entrepreneur and television personality. While currently the founder and CEO of Waitroom, Vinny is also a renowned figure in the blockchain community as the chair and co-founder of Civic, which uses blockchain for decentralized identity verification. Don’t miss this wide-reaching, tech-forward conversation with a legendary entrepreneur. Vinny Lingham, Waitroom 10:00AM ### Digital Accessibility - Partnering to help SMBs  Our panelists will discuss the importance of digital accessibility for SMBs. Providing a scalable solution of these SMBs and the agencies that support them, was the initial reason for their partnership. Leaders from AudioEye and Duda will discuss how their partnership has evolved over time and how the respective strengths of each company contributed to the success of the partnership. Ty D'Amore, Audioeye Russ Jeffrey, Duda 10:30am ### Analyst Wrap Up The L23 conference moderators bring the conference to a close with a  fast-paced recap of the event’s most compelling themes, assertions, and “a-ha” moments. What will Localogy’s analysts be thinking and writing about in the weeks and months that follow the conference based in what was said on the L23 stage? Mike Boland, Localogy Dan Hight, Localogy Charles Laughlin, Localogy   11:00am ### End of Conference ![loclogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-4.svg) 901 Wilshire Drive, Suite 485 Troy, MI 48084 248.244.6200 / 800.841.0639 [talk@localogy.com](mailto:talk@localogy.com) [www.localogy.com](https://www.localogy.com) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/blog/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Resources](https://www.localogy.com/research-resources/) - [PYP: Resources](https://www.localogy.com/pyp-resources/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](http://www.localogy.com/about-us/) - [Board](https://www.localogy.com/about-us/board-of-directors/) - [Bylaws](https://www.localogy.com/about-us/bylaws/) - [Contact Us](https://www.localogy.com/about-us/contact-us/) Copyright © 2026 Localogy d/b/a Local Search Association All rights reserved. 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