How are SMBs doing? Better than you might think. We'll talk to industry leaders to break down key KPIs like new business openings and behaviors.
The SMB marketing discussion was a lot simpler: search, social and print. Now it's about serving SMBs on more holistic levels to help them grow. SMB automation innovators will break this new reality down for us.
Given evolving SMB profiles and proclivities, what products and value propositions resonate? How do you help them automate, actualize, and grow? And how do you bring it to them?
Serving large audiences is an excercise in getting to know your customer. How has Torstar elevated its business and survived a challenging publishing environment by identifying its true customer and engineering its products accordingly?
There is a mix of art and science to discovering what customers want and need and then delivering on these findings. We’ll hear from customer facing leaders on how they assesses and deliver on customers’ expectations.
AI is on everyone's mind, but there's also mass confusion on what it is and where it applies. Our fan-favorite and resident AI expert will break down the state of the art in his signature style.
After 25 years of incremental advances in search, the doors are blown off in the AI era. How can the concept of a co-pilot transform how we find information online and operate software?
AI is a term being thrown around like Kleenex these days. But how is it being practically deployed. More importantly, how is it aiding local businesses. BrandMuscle will show rather than tell.
We dive deep into the world of 1st party data and discover how to align consumer expectations with business needs effectively. Learn actionable strategies to navigate the changing privacy landscape while maximizing the value of data assets and maintaining trust with audiences.
Join us as we delve into the shift towards contextual targeting in a privacy-centric world. Discover how alternate data signals can empower media publishers and agencies to navigate these changes effectively while still delivering personalized experiences to audiences.
In the fast-paced world of social media marketing, reaching the right audience is crucial. However, ensuring that your message is not only seen but also aligned with your brand values is equally important. Join us as we delve into the intricacies of brand safety in the digital landscape.
AT&T Stadium is more than the home of the Dallas Cowboys, it’s a world of facts and figures about the world’s largest domed structure, an art museum, a classroom. The things you can do inside AT&T Stadium are endless, and thanks to LeadzAi , Localogy L24 attendees can experience them all.
David Shim is one of the premier entrepreneurs in local. We'll ask for his serial founder's perspective on current trends in technology, entrepreneurship, fundraising and more.
Throughout his career, Thryv CEO and Chairman, Joe Walsh has made timely decisions on when to change course. Joe will walk us through the major pivot points for his companies, explain how he thought each through and how he decides when it is time to pull the trigger.
In a landscape marked by increasingly stringent regulations safeguarding user data, coupled with the burgeoning collection of first-party data by retailers, a distinctive opening has emerged for retail media. Explore the significance of this rapidly growing sector within the digital advertising world.
From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local communities. Join us as we uncover the latest trends, best practices, and future prospects shaping the dynamic intersection of DOOH and local audience targeting.
AI is changing everything from the creation of visual art to making credit decisions. It’s also changing how small businesses manage ratings, reviews, and their reputations. We’ll ask some key industry players to lay it all out for us.
The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals after announced Google algorithm updates and what that could mean for your customers sites. How the composition of local SERPs evolve over time and how rankings stay the same/differ between verticals and markets.
From listings to websites to social media, the way consumers find their local businesses is ever changing. And it is a major challenge for those building digital presence for SMBs to keep up with all of it.
Among several innovations and investments in play, Snap is keen on making its mark with SMB marketing. Using local lenses, Snap Map and other endemic Snapchat fare, it's reaching the coveted Gen Z and driving their local behavior.
TikTok has a a billion users, including a unique pipeline to Gen-Z influence. How can SMB marketing channels, resellers and agencies bring TikTok into the mix to elevate their bundles?
Instagram, YouTube, TikTok, influencer marketing... Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.
Don't forget to pack you cowboy boots!
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Tech has been through a tough period as VC wallets have been slammed shut for a while. Or have they? We’ll ask those in the know what to expect in equity fundraising in 2024 and beyond.
B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit.
We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract.
Localogy moderators bring the conference to a close with a live recording of the event’s most compelling themes, assertions, and “a-ha” moments. What will our analysts be thinking and writing about in the weeks and months that follow the conference?