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The Next Generation in Local

April 15 - 17, 2024 | Arlington, TX

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Schedule of Events

Day 1

Registration Opens


Breakfast - (Exhibit Hall)


State of SMB Report - 2024

Localogy regularly measures the nature and pace of technology adoption by small businesses. We will launch this year’s event with a fresh data-driven perspective on how small businesses continue to embrace new technologies, in particular SaaS tools, for everything from acquiring customers to accepting payments.
9:00am - 9:30am

The SMB Market: A Health Check

How are SMBs doing? Better than you might think. We'll talk to industry leaders to break down key KPIs like new business openings and behaviors.

9:30am - 10:00am

Automating SMB Growth

The SMB marketing discussion was a lot simpler: search, social and print. Now it's about serving SMBs on more holistic levels to help them grow. SMB automation innovators will break this new reality down for us.

10:00am - 10:30am

Networking Break - (Exhibit Hall)

10:30am - 11:00am

Finding and Fulfilling the SMB SaaS Sweet Spot

Given evolving SMB profiles and proclivities, what products and value propositions resonate? How do you help them automate, actualize, and grow? And how do you bring it to them?

11:00am - 11:30am

Headline Talk - Brandon Grosvenor, CRO, Torstar

Serving large audiences is an excercise in getting to know your customer. How has Torstar elevated its business and survived a challenging publishing environment by identifying its true customer and engineering its products accordingly?

11:30am - 12:00pm

Meeting Customer Expectations

There is a mix of art and science to discovering what customers want and need and then delivering on these findings. We’ll hear from customer facing leaders on how they assesses and deliver on customers’ expectations. 

12:00PM - 1:30PM

Lunch  - Exhibit Hall

1:30PM - 2:00PM

Don't Blink, it Might Change - What's New and Next in AI

AI is on everyone's mind, but there's also mass confusion on what it is and where it applies. Our fan-favorite and resident AI expert will break down the state of the art in his signature style. 

2:00PM - 2:30pm

Search Transformed

After 25 years of incremental advances in search, the doors are blown off in the AI era. How can the concept of a co-pilot transform how we find information online and operate software?

2:30pm - 3:00pm

Harnessing AI in Hyperlocal Marketing

AI is a term being thrown around like Kleenex these days. But how is it being practically deployed. More importantly, how is it aiding local businesses. BrandMuscle will show rather than tell.

3:00pm - 3:30pm

Networking Break - (Exhibit Hall)

3:30pm - 4:00pm

Real World Impacts of a Privacy Evolution

We dive deep into the world of 1st party data and discover how to align consumer expectations with business needs effectively. Learn actionable strategies to navigate the changing privacy landscape while maximizing the value of data assets and maintaining trust with audiences.

4:00pm - 4:30pm

Alternate Data Signals in a Privacy Centric World

Join us as we delve into the shift towards contextual targeting in a privacy-centric world. Discover how alternate data signals can empower media publishers and agencies to navigate these changes effectively while still delivering personalized experiences to audiences.

4:30pm - 5:00pm

Social Media - Brand Safety First

In the fast-paced world of social media marketing, reaching the right audience is crucial. However, ensuring that your message is not only seen but also aligned with your brand values is equally important. Join us as we delve into the intricacies of brand safety in the digital landscape.

5:00pm - 6:00pm

Cocktail Reception - (Exhibit Hall)

6:00pm - 9:30pm

AT&T Stadium Tour and Dinner

AT&T Stadium is more than the home of the Dallas Cowboys, it’s a world of facts and figures about the world’s largest domed structure, an art museum, a classroom. The things you can do inside AT&T Stadium are endless, and thanks to LeadzAi , Localogy L24 attendees can experience them all.

Sponsored by: LeadzAI_Localogy_L24

10:00 pm


Join us back at our event venue for a nightcap with our friends at Synup.

Sponsored by: Synup_Localogy_L24

Day 2
8:00 AM

Breakfast - (Exhibit Hall)

9:00AM - 9:30AM

Day 1 Recap

9:30AM - 10:00AM

A Serial Founder's Journey : Q&A with David Shim

David Shim is one of the premier entrepreneurs in local. We'll ask for his serial founder's perspective on current trends in technology, entrepreneurship, fundraising and more.

10:00am - 10:30am

A Lifetime of Pivots: A Conversation with Joe Walsh

Throughout his career, Thryv CEO and Chairman, Joe Walsh has made timely decisions on when to change course. Joe will walk us through the major pivot points for his companies, explain how he thought each through and how he decides when it is time to pull the trigger.

10:30am - 11:00am

Networking Break - (Exhibit Hall)

11:00am - 11:30am

Retail Media, Winning the Last Inch

In a landscape marked by increasingly stringent regulations safeguarding user data, coupled with the burgeoning collection of first-party data by retailers, a distinctive opening has emerged for retail media. Explore the significance of this rapidly growing sector within the digital advertising world.

11:30am - 12:00pm

Is DOOH Regaining its Footing?

From innovative technologies to data-driven insights, we will explore effective approaches, challenges, and opportunities for leveraging DOOH to reach and resonate with diverse local communities. Join us as we uncover the latest trends, best practices, and future prospects shaping the dynamic intersection of DOOH and local audience targeting.

12:00pm -1:30PM

Lunch  - (Exhibit Hall)

1:30pm - 2:00pm

Reputation Management in an AI Driven World

AI is changing everything from the creation of visual art to making credit decisions. It’s also changing how small businesses manage ratings, reviews, and their reputations. We’ll ask some key industry players to lay it all out for us.

2:00pm - 2:30pm

SERP Summary: Tracking 20M Home Service Keywords

The LSG SERP Summary tracks 20 million U.S. keywords, initially all in the home services category. This session highlights what really changed in these verticals after announced Google algorithm updates and what that could mean for your customers sites. How the composition of local SERPs evolve over time and how rankings stay the same/differ between verticals and markets.

2:30pm - 3:00pm

SMB Presence in a More Fragmented World

From listings to websites to social media, the way consumers find their local businesses is ever changing. And it is a major challenge for those building digital presence for SMBs to keep up with all of it. 

3:00pm - 3:30pm

Networking Reception - (Exhibit Hall)

3:30pm - 4:00pm

SNAP through a Local Lens

Among several innovations and investments in play, Snap is keen on making its mark with SMB marketing. Using local lenses, Snap Map and other endemic Snapchat fare, it's reaching the coveted Gen Z and driving their local behavior.

4:00pm - 4:30pm

TikTok and the Local Channel

TikTok has a a billion users, including a unique pipeline to Gen-Z influence. How can SMB marketing channels, resellers and agencies bring TikTok into the mix to elevate their bundles?

4:30pm - 5:00pm

Where to Invest in Social in 2024 (and Beyond)?

Instagram,  YouTube, TikTok,  influencer marketing... Which are ascendant, and which are so yesterday in social media in 2024 and beyond? Which platforms are we not talking about, but should be? A power panel of social media thought leaders unpacks it all.


Cocktail Reception  -(Exhibit Hall)

6:30pm - 10:00pm

A True Texas Experience

Don't forget to pack you cowboy boots!

Sponsored by : Yext_Seal_R_Standard_Black


Day 3
8:00 AM

Breakfast - (Exhibit Hall)

8:45AM - 9:00am

Day 2 Recap

9:00am - 9:30am

Is 2024 a Good Year to Raise Money?

Tech has been through a tough period as VC wallets have been slammed shut for a while. Or have they? We’ll ask those in the know what to expect in equity fundraising in 2024 and beyond.

9:30am - 10:00am

Is BD-Led M&A Your Path to Exit?

B2B SaaS veteran and startup advisor Josh Scherman will unpack business development-led M&A and explain why it may be your best path to a successful strategic exit.

10:00am - 10:30am

Anatomy of a BD-Led Exit

We’ve assembled the buyer and seller from a recent BD-led transaction. And we will unpack the process from the first cup of coffee during a conference break to the last drop of ink on the contract.

10:30am - 11:00am

LIVE - This Week in Local Podcast

Localogy moderators bring the conference to a close with a live recording of the event’s most compelling themes, assertions, and “a-ha” moments. What will our analysts be thinking and writing about in the weeks and months that follow the conference?