--- title: Localogy WEBINAR - Demystifying Branded/Unbranded Search for SMBs description: Localogy presents Uberall to offer tips for optimizing branded and unbranded search. image: https://resource.localogy.com/hubfs/1-Aug-17-2020-08-35-21-70-PM.png --- [![Localogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/insider/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](https://www.localogy.com/about-us/) - [Cart](https://www.localogy.com/cart/) ![Localogy WEBINARS - Landing Page Banner](https://resource.localogy.com/hs-fs/hubfs/Localogy%20WEBINARS%20-%20Landing%20Page%20Banner.png?width=5000&height=1000&name=Localogy%20WEBINARS%20-%20Landing%20Page%20Banner.png "Localogy WEBINARS - Landing Page Banner") ![1-Aug-17-2020-08-32-29-14-PM](https://resource.localogy.com/hs-fs/hubfs/1-Aug-17-2020-08-32-29-14-PM.png?width=940&height=788&name=1-Aug-17-2020-08-32-29-14-PM.png "1-Aug-17-2020-08-32-29-14-PM") Did you know 90% of customers begin an online search query with no idea what brand they want? Yet 76% of them buy within 24 hours of typing in generic words like “coffee near me” or “car wash open now.” How can small businesses take advantage of these search queries to win against local competition? On September 10, Localogy’s Charles Laughlin will welcome Senior Market Insights Expert Brad Fagan from Uberall to offer tips for optimizing branded and unbranded search. Brad will also share findings from Uberall’s latest research report: Branded vs. Unbranded Search: Is it Better to be Known or Found? In this webinar, we’ll cover: - How local businesses can take advantage of global search trends and behaviors - How to optimize for branded and unbranded search to win more customers - How both brands and small businesses compete at the local level  #### Complete the form to watch now! ![loclogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-4.svg) 901 Wilshire Drive, Suite 485 Troy, MI 48084 248.244.6200 / 800.841.0639 [talk@localogy.com](mailto:talk@localogy.com) [www.localogy.com](https://www.localogy.com) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/blog/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Resources](https://www.localogy.com/research-resources/) - [PYP: Resources](https://www.localogy.com/pyp-resources/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](http://www.localogy.com/about-us/) - [Board](https://www.localogy.com/about-us/board-of-directors/) - [Bylaws](https://www.localogy.com/about-us/bylaws/) - [Contact Us](https://www.localogy.com/about-us/contact-us/) Copyright © 2026 Localogy d/b/a Local Search Association All rights reserved. View our Privacy Policy and Terms of Use. [Facebook-f](https://www.facebook.com/thinklocalogy) [Twitter](https://twitter.com/think_localogy) [Linkedin-in](https://www.linkedin.com/company/local-search-association?trk=hb_tab_compy_id_2180943) [Youtube](https://www.youtube.com/user/LocalSearchAssn) [Instagram](https://www.instagram.com/think_localogy/)