--- title: "WEBINAR - Matchcraft - DIY SMB: Crafting a Self-Service Solution for SMB Ad Buyers" description: Localogy presents Matchcraft taking a look at what is changing in the marketplace, and the benefits and obstacles of adopting a self-serve ad-buying solution for your SMB advertisers. image: https://resource.localogy.com/hubfs/Email%20%26%20Landing%20Page%20-%20Matchcraft%20Webinar%2010.14.21.png --- [![Localogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-3.svg)](https://www.localogy.com/) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/insider/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](https://www.localogy.com/about-us/) - [Cart](https://www.localogy.com/cart/) ![Localogy WEBINARS - Landing Page Banner-2](https://resource.localogy.com/hubfs/Localogy%20WEBINARS%20-%20Landing%20Page%20Banner-2.png "Localogy WEBINARS - Landing Page Banner-2") ### **The DIY SMB: Crafting a Self-Service Solution for SMB Ad Buyers** ![Email & Landing Page - Matchcraft Webinar 10.14.21](https://resource.localogy.com/hubfs/Email%20%26%20Landing%20Page%20-%20Matchcraft%20Webinar%2010.14.21.png "Email & Landing Page - Matchcraft Webinar 10.14.21") Changing consumer and B2B buying behavior is driving demand for self-service technology as a sales and buying channel. We will take a look at what is changing in the marketplace, and the benefits and obstacles of adopting a self-serve ad-buying solution for your SMB advertisers.  Amie Slott | As the Director of Marketing and Performance at MatchCraft Amie is responsible for global marketing strategy and execution. Years of expertise in the local space combined with experience as both a client and user of MatchCraft's technology, provide Amie with a unique perspective on the needs of local merchants and the organizations who serve them. ### Complete the form to watch! ![loclogy](https://resource.localogy.com/hubfs/The_LSA_January2020/Image/Asset-4.svg) 901 Wilshire Drive, Suite 485 Troy, MI 48084 248.244.6200 / 800.841.0639 [talk@localogy.com](mailto:talk@localogy.com) [www.localogy.com](https://www.localogy.com) - [Membership](https://www.localogy.com/membership/) - [Membership Details](https://www.localogy.com/membership/) - [Pro Login](https://www.localogy.com/login/) - [Insights](https://www.localogy.com/blog/) - [Localogy Insider](https://www.localogy.com/insider/) - [Research](https://www.localogy.com/smb-research/) - [Webinars](https://www.localogy.com/research-resources/webinars/) - [Podcast](https://www.localogy.com/research-resources/podcasts/) - [Resources](https://www.localogy.com/research-resources/) - [PYP: Resources](https://www.localogy.com/pyp-resources/) - [Events](https://www.localogy.com/event/) - [L26](https://resource.localogy.com/localogy-2026-home1) - [Street Fight Live](https://streetfightlive.com) - [About Us](http://www.localogy.com/about-us/) - [Board](https://www.localogy.com/about-us/board-of-directors/) - [Bylaws](https://www.localogy.com/about-us/bylaws/) - [Contact Us](https://www.localogy.com/about-us/contact-us/) Copyright © 2026 Localogy d/b/a Local Search Association All rights reserved. View our Privacy Policy and Terms of Use. [Facebook-f](https://www.facebook.com/thinklocalogy) [Twitter](https://twitter.com/think_localogy) [Linkedin-in](https://www.linkedin.com/company/local-search-association?trk=hb_tab_compy_id_2180943) [Youtube](https://www.youtube.com/user/LocalSearchAssn) [Instagram](https://www.instagram.com/think_localogy/)