One of Messenger's primary objectives is to make it easier for businesses to provide a personalized shopping experience for their customers. According to our research, 65% of customers say that they are more likely to shop with a business they can contact via chat, so enter Messaging! In this session, hear how and why SMBs are leveraging Messenger as a communication vehicle with their customers. Facebook will explore how to help businesses foster a personal connection with the customer and build trust.
Channing Hancock Christensen, Business Marketing Manager - Messenger, Facebook
In today's ever-increasing data-driven world, brands are following consumers' lead by leveraging location data to provide better search, consideration, and purchase experiences. What is novel today is quickly becoming an expectation, leaving SMBs struggling to understand the shift and implement the tools to keep up.
Matt Russo, CMO, Gimbal
The car buying experience is undergoing a truly tectonic shift toward a self-driven sales process, leaving local dealerships scrambling to keep up with innovative operations, marketing, and advertising tactics to better earn local business.
Join David Liniado, former VP of Growth at Cox Automotive, for a discussion on the state of the industry and how auto dealerships are pivoting to meet consumer expectations at a hyper-local level.
David Liniado, Co-founder and Partner, 19Y Advisors
Consumer behavior changed overnight, and restaurants had to react. How have local restaurants successfully adopted technologies first leveraged and perfected by large national brands, and how will these technologies shift the trajectory of overall local consumer engagement and expectation?
Mobile Games are an underappreciated marketing opportunity. Gaming is larger than sports in the US and bigger than the Hollywood industry. What does this mean for advertisers trying to reach an increasingly diverse audience?
Offer Yehudai, President, Fyber
Connect with fellow leaders while taking a break for lunch, emails, and outreach.
With 20% of the US population on TikTok, this is a social platform that cannot be ignored. Beyond the lip sync videos and viral recipes, how are marketers leveraging the platform to win share of mobile time and local attention?
Rebecca Sawyer, Head of SMB & Operations - Global Business Solutions, TikTok
New 3D mapping capabilities and z-axis data elements will help provide more context and unlock new opportunities for consumers and developers alike.
Ganesh Pattabiraman, NextNav
Payment options have been changing over the years and in today’s world safety and security are paramount. Consumers want to know - who has my data? is it secure? Pros and Cons vary and shift with every new platform and currency. How do businesses navigate these crucial changes?
David Weis, Sr. Product Manager for Payments, ROKU
Buying groceries has had a shift with more delivery and pick up at the store due to COVID. How are retailers dealing with this and is this here to stay?
Providing the retailer’s perspective will be Peapod Digital Labs, the ecommerce engine of Ahold Delhaize USA, one of the nation’s largest grocery retail groups. Ahold Delhaixe’s brands include supermarket chains Food Lion, Giant Food, GIANT Food Stores, Hannaford, Stop & Shop, and the country’s leading online grocer, Peapod.
Joseph Dressler, GM - ADUSA, Quotient
Mark Williamson, VP and Head of Media Partnerships, Peapod Digital Labs
Local businesses are about to meet a whole new type of customer. After 15 months or more of hibernation in a digital world, the “Emerging Consumer” will have very high expectations both digitally and IRL. The Emerging Consumer has learned new digital skills and will expect to be able to connect with every business in more direct ways. For the local business, they will need to answer questions in real-time while also managing their reopenings.
In this session, we will discuss those emerging consumer expectations and how to build real customer trust by re-thinking your search strategy beyond just SEO. We will explore how NLP and AI approaches can answer your customer questions from "search" to "query".