2019 Localized Social Marketing (LSM) Benchmark Results - Revealed!
According to Social Media Today, 78% of purchase decisions are influenced by social content and more than 75% of brand engagement is happening on local pages.
Localized social marketing, or LSM, is clearly a key driver in consumer behavior. When done effectively, LSM can propel multi-location brands to the top of organic search results, build a highly engaged base of loyal customers, and drive sales & traffic to local businesses.
In this webinar, SOCi CMO, Monica Ho will reveal the results of the 2019 Localized Search Marketing (LSM) Benchmark Report. This collaborative research was designed to help marketers understand the impact of localized social marketing to their respective businesses while providing examples and benchmarks they can measure their own program success by.
The research examined the top franchise brands and their performance in LSM. It concluded that the top 10 brand performers are growing three times faster than their category peers based on a 5-year trend of each brand’s revenue growth rate as compared to franchise brands currently setting the standard for localized social marketing in three key areas: localized presence, online customer care, and local community engagement.
In this on-demand webinar, you'll learn:
- What the top franchise brands are doing to win in localized social marketing
- How you can leverage LSM to attract more customers
- Tips to increase engagement on platforms like Facebook and Google My Business