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How Location Marketing Fits into Your Holiday Advertising Strategy

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Where you go in the real world says quite a bit about you.

Unlock data and insights gleaned from the 2019 holiday season with Ground Truth Senior Ad Strategist, Malcolm Johnson and Market Insights Expert, Nicole Genchur to better understand your consumer, increase store visits and build smarter audience segmentation.

In this session you'll learn...

  • How to understand key market insights and holiday seasonal trends
  • How brands leverage location marketing to build and target unique audience segments
  • How to increase foot traffic for this holiday season

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