Marketing Attribution, Retail Foot Traffic and the Digital Marketer
Foot Traffic Attribution ties ad exposure to real world behavior, quantifying the impact of digital and out-of-home advertising on in-store visits.
Easier said than done.
Digital marketers -- whether at an agency or a brand -- have long struggled to assess the effectiveness of their advertising campaigns when it comes to driving foot traffic.
In this 30-minute webinar, Reveal Mobile discusses why foot traffic attribution can be so hard to measure and shares various ways to solve for it. Reveal will also highlight a case study featuring a digital agency that measured the impact of display and social media ads on amusement park visits. Lastly, the webinar provides steps you can take to advance your foot traffic attribution efforts, no matter your current technology stack or level of sophistication.
During this webinar, you will:
• Learn why foot traffic attribution doesn't have to be difficult
• Hear how a leading digital agency solves for foot traffic attribution
• Get tips on how to advance your attribution efforts