Overcoming the All-in-One Sales Challenge
The case for an operating system that helps SMBs do everything from generate leads to manage payroll is strong. But bringing this vision to market has often run into challenges in the sales process.
This webinar will share some best practices that a diverse field of companies are using to simplify the sales process and bring SMBs into the all-in-one fold.
In this webinar recording you'll learn:
- Why all-in-one is ultimately the right product approach
- Why not to sell the full stack in the initial sales contact
- How to focus on the “wedge”—that single product, service or message that leads to the purchase of one element of a suite
- How to build trust and play the long game with customers
- How to use data, automation and AI to support the sales and service process