Never Lead with Facebook: Secrets for More Effective SMB Sales
Agencies and media companies often sell the wrong products in the wrong order to small business customers.
That creates disappointment and churn. Agencies seeking long-term SMB relationships must build trust by layering products in a prescribed sequence, toward the goal of a “360 package.” Start with “always happy” marketing to reach a “bliss point” before starting to upsell.
Watch as Umbrella presents proven tactics and best practices about selling marketing services to SMB customers.
In this webinar you’ll learn:
- How to build trust with skeptical customers
- All about the 360 package and why you need one
- The difference between “always happy” marketing and performance-marketing
- The right sequence to introduce different marketing solutions
- How to recognize a customer “bliss point” to begin up-selling