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Never Lead with Facebook: Secrets for More Effective SMB Sales

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Agencies and media companies often sell the wrong products in the wrong order to small business customers.

That creates disappointment and churn. Agencies seeking long-term SMB relationships must build trust by layering products in a prescribed sequence, toward the goal of a “360 package.” Start with “always happy” marketing to reach a “bliss point” before starting to upsell.

Watch as Umbrella presents proven tactics and best practices about selling marketing services to SMB customers.

In this webinar you’ll learn:

  • How to build trust with skeptical customers
  • All about the 360 package and why you need one
  • The difference between “always happy” marketing and performance-marketing
  • The right sequence to introduce different marketing solutions
  • How to recognize a customer “bliss point” to begin up-selling

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