L25 - Logo - No Icon - White-1

The Heartbeat of Local

March 23 - 24, 2025 | Columbus, OH

Home        Agenda  

Schedule of Events

Day 1
9:30 AM

Registration Opens 

10:00am

Conference Welcome

10:30am

Straight from the Source: What is Local Commerce in 2025?

11:00am

Agentic AI: The Holy Grail for SMBs?

11:30am

Defining AI in SaaS

12:00PM

Lunch

1:00 PM

SEO - The Truth is in the Data

1:30pm

AI's Effect on Search: Hype or Hyper-disruption

2:00PM

Bringing It All Together: Personalized SMB Ads

2:30pm

Networking Break

3:00PM

AI and SMBs: The Reality Check

3:30pm

Generative Engine Optimization (GEO): The New Search Battleground

4:00pm

The Truth is in the Numbers: The Impact of Organic Social

4:30pm

Cocktail Party

Day 2
9:00AM

Day 2 Welcome

9:30AM

The State of Local Search in 2025

10:00

Going Multi-Vertical: Lessons in Scaling from $20M to $200M

10:30am

Networking Break

11:00am

Social State of the Union

11:30am

Product Release Cycles: Devising, Developing & Driving

12:00pm -1:00PM

Lunch

1:00pm

Case Study: The Value of Geospatial

1:20 PM

Case Study: The State of Location Intelligence

1:40pm

Raising Money in 2025: The Investor Angle

2:10pm

Raising Money in 2025: The Startup Angle

2:40pm

Networking Break

3:10pm

Future Forward: Local Advertising in the Premium Streaming Era

3:40pm

Bridging the SMB Skills Gap

4:10pm

Own the Narrative

4:40pm

Analyst wrap up)

5:00PM

Networking Reception